social media, public relations, arts &culture.

Month: March, 2010

Molson Coors & social media

Molson Coors’ target market is 19 to 24-year-old males. This audience definitely likes to be communicated with via social media, and that’s just what Molson Coors has done. With an engaging facebook fan page, twitter account, webpage, blog,YouTube channel and working with the Olympics, it seems as though Molson Coors has all bases covered. Is their approach effective? Through these platforms they can listen to their customers as well as communicate with them.

Molson Canadian’s blog, Molson in the Community, is written by Ferg Devins, Tonia Hammer (a Humber grad!), Sebastien Charbonneau, Carole Berry, Monique Dépatie, Bryan Cox, Amir Remtulla and Adam Moffat. While the blog is updated often, it seems that the comments are lacking. So this method isn’t so much effective in listening to its audience, but  communicates on their level. The comments that do appear seem to only be twitter retweets with links to the specific article. Perhaps if the blogs were more engaging and asked the readers to participate, they could generate more of an open dialogue.

They’re also not the only beer company blogging.

For the most part it seems the blog is only there to spout news about Molson in the community, and not to interact with their market. They also include very strict rules for commenting on their blog, “Molson blog is about Molson’s products and the community of Molson’s customers. Please keep all comments related to the subject matter of the post as off-topic or spam entries will be immediately deleted.” To me it seems that this goes against the very nature of discussion on the internet. Of course, spam comments would be deleted, but it seems interesting that they discourage all non-Molson talk. By reading the explanation of their blog, they’re doing exactly what they set out to do: keep people informed about Molson.

Check out the other aspects of Molson Coors’ social media campaign, and what my group members though. Kiel looked at their twitter, Erica became a fan on facebook, Cat looked at what they were doing with the Olympics, Niru took a look at their web page and Katy checked them out on YouTube.


Talk is cheap

Tonight I went to Centennial College’s unconference, Talk is Cheap, looking at trends in PR and social media. Some of the reoccurring themes that seem to be popping up across these networking and social media events I’ve been participating in over the last few months have to do with genuineness and transparency. The consensus out there is that, if you’re going to put yourself online, be your true self. People will figure it out otherwise. Be authentic. Be transparent. And in doing so, you learn to make more conscious choices.

One of my favourite quotes from tonight was “By broadcasting where you are, you’re broadcasting where you aren’t” said by Brad Buset of Espresso. He was referring to such sites as Please Rob Me, and the fact that without realizing it, or intending to do so, people are offering up all sorts of information about the fact that they aren’t home. And with more apps like Blippy, people are publicly cataloguing everything a criminal could steal from their house.

I find it interesting that this wealth of public information about our whereabouts and what we are doing is unintentional, because another amazing quote from tonight came from Leona Hobbs of Social Media Group. She paraphrased Seth Godin when she explained, “Online interactions are largely assumed to be intentional/on purpose.” A lot of the time, we don’t seem to realize this. But when you are posting something online, obviously you are putting it out there for people to see. So you better be sure it’s something you want people to be able to see.

Another amazing panel from tonight discussed the effect that social media had on the Haiti disaster, and how it really broke through the barriers to entry. It allowed real-time updates, and helped people to find their loved ones, and introduced the concept of donating through texting. Social media is new to all of us, especially in an emergency context, and this was one of the first times we really got to see the difference it can make.

As a PR and social media student, this unconference offered some great insights into the ways social media is changing how we do things, and prompted us to ask ourselves how much of ourselves we want to put online. Is it better to be searchable, or private? It’s all a personal decision, but by limiting your public online persona, you are limiting your engagement in that public conversation. I think what people will tolerate is shifting rapidly, and I’m excited to see the continuous shift in where social media takes us.

Vancouver 2010 Olympics & Social Media

Vancouver 2010 has been the first Olympics to experience social media in full force. During the Beijing Olympics, companies and events still hadn’t harnessed the use of social media as they are today. With the growing popularity of Twitter, Facebook and YouTube, real-time updates are higher than ever before. Everyone watching the games can tweet about it. Olympic athletes can blog about their experiences, and update their Facebook statuses so everyone watching knows what’s going on. NBC has an Olympic Twitter tracker, which captures what the world is saying about the Olympics, right now.

This gives insight into how the public feels about the Olympics, what the athletes feel, and I would say makes it much more of a group experience. We can’t all be in Vancouver, but we can connect with people who are, and watch spectator videos on YouTube, look at Olympic photos on flickr and Facebook. Because of the shift in social media, the International Olympic Committee even loosened its policies on depictions of the rings in photographs, and is hosting their own flickr fan group page. Only accredited photographers are allowed to shoot from the media sections inside the Olympic venues. The IOC has traditionally prohibited people from sharing their Olympic photos, but it is now encouraging people to do so. Content is being shared with more freedom than in any other Olympic Games.

This affects the way the media has always had control over what goes out about the games, and opens much more of a dialogue to the general public. This is the first Olympic Games where a notable percentage of accredited media spots weren’t being filled. But the shift is helping to bring old and new media together, as people take note of the changes.

What an amazing experience and an incredible way to feel a part of the Olympics in 2010.

Update: I found it interesting that a study just conducted in Maryland looked at kids being addicted to social media, but that they still got their news for big events like the olympics from the newspaper. Social media may have greatly infiltrated the accessibility of the olympics this time around, but traditional media still has a place. In the article, students were asked to go 24-hours without the use of any sort of social media.  students are accustomed to consuming news through social media, which is why i find it interesting that they would still turn to traditional media for the Olympics. Or perhaps it’s just a union of the two.